For nearly 10 years, Experiential Marketing Incorporated has established itself nationwide as a marketing company dedicated to providing clients innovative marketing units designed to enhance brand identity and recognition.

In 2000, owners Joe Kennedy and Jeff Sinden of Sinden Racing Service teamed with owner Scott Jasek to create the Indy Racing Experience – a 2-seat IndyCar program that allows race fans an opportunity to ride up to 180 miles per hour in a Dallara purposed-built 2-seat IndyCar. Coupled with an "Indy Racing on the Road" show car division, the company introduced a new form of motorsports marketing by using IndyCar racing to connect nationwide companies with the common man. It was experiential marketing at its truest form.

In the spring of 2009, Sinden Racing Service was formally re-branded as Experiential Marketing Incorporated. Through its initial show car program and the success of the Indy Racing Experience, EMI has designed, built, and operated interactive marketing trailers and simulators for organizations both inside and outside the racing industry, including clients affiliated with the IndyCar Series, NASCAR, NBA and NFL.

Today, EMI continues to strengthen its reputation by helping its clients continue to strengthen their world-class brand.